Can a running shoe be insanely comfortable and wickedly fast too?

Clifton 3s sold out in 2 weeks. With 3.8 million views, a little known running brand found it’s stride.

HOKA asked us to introduce a new shoe Clifton and at the same time, reposition HOKA to all runners. Could an oversized running shoe, with maximal cushion and minimal weight, be fast too? To prove our cushion was the sweetest, we simply demonstrated it.

What if the next version of a sweet shoe is even sweeter?

With the strategically simple idea of soft and fast, the approachable and fun Marshmallow character and Clifton shoe franchise put HOKA on the map. The world took notice and soon everyone was running in sweet cushion. 

How do you show a better way than car dealerships?

After the campaign ran, Beepi expanded to 16 cities, and sales increased by 250%.

1000’s of Gorillas have been relocated to date.

How do you tell an interesting story in an industry overflowing with the same old story? 

Within a month of the launch 19 Crimes became the fastest growing wine brand in America. Today it is the number 1 selling wine brand in America.

Can you tell the world why a brand exists and simultaneously secure its authenticity?

The “Time To” campaign touched every facet of HOKA’s communication needs - from paid and social media to in-store, website, and events - always seeking to close the loop on a customer’s journey.

Not only did the campaign lead customers, but it also drove the entire HOKA organization. It influenced their product design, PR, and, most importantly, their corporate, human, and environmental responsibility platforms.

Watch Sam Holness's story about being a professional triathlete who just happens to be autistic.

Watch Samantha Chan's story about finding her own happiness.

Watch Brandon Dugi's story about his connection to his ancestor's land and setting an example for the younger Navajo generation.

Is it possible to take back your summer?

How do you explain needlessly complicated running shoe technology?

Within weeks of launch, HOKA initiated a rush reorder from their factories to meet customer demand.

Instead of telling people what it fells like to run in HOKAs, could we show them?

Can a brand that’s lost it's way find its soul again?

Can the solution to running downhill faster actually solve a universal running problem?

How do you show a breadth of service when your community only sees you for one?

Dogs teach confidence and success to kids. 

MHS rescues thousands of companion animals every year and countless humans.

The films were featured as “Official Selections” in the Mill Valley Film Festival.

Can a local bike event become a global brand?

selling the event and brand equity to a large global bike events company. 

A top podium finish for all involved.

From branding to swag design and environmental and expo graphics to the development of the website and advertising materials, social content and Strava challenges, we crafted a truly spectacular event. 

Success was written with the thousands of smiling miles.

A champ, as always.