Can a running shoe be insanely comfortable and wickedly fast too?
Clifton 3s sold out in 2 weeks. With 3.8 million views, a little known running brand found it’s stride.
HOKA asked us to introduce a new shoe Clifton and at the same time, reposition HOKA to all runners. Could an oversized running shoe, with maximal cushion and minimal weight, be fast too? To prove our cushion was the sweetest, we simply demonstrated it.
What if the next version of a sweet shoe is even sweeter?
The marshmallow campaign took off, not only in traditional advertising but also showing up at events and races around the world.
With the strategically simple idea of soft and fast, the approachable and fun Marshmallow character and Clifton shoe franchise put HOKA on the map. The world took notice and soon everyone was running in sweet cushion.
How do you show a better way than car dealerships?
After the campaign ran, Beepi expanded to 16 cities, and sales increased by 250%.
1000’s of Gorillas have been relocated to date.
TO THE BANISHED
How do you tell an interesting story in an industry overflowing with the same old story?
Within a month of the launch 19 Crimes became the fastest growing wine brand in America. Today it is the number 1 selling wine brand in America.
19 Crimes asked us to help them market their new wine brand to Millennials. The brief simply asked that we drive people to the website to learn more. Sipping wine at a vineyard at sunset, in front of the big house, with your pinky high in the air, wasn’t going to work. And what we know of this customer is that they love brands with a story. So that’s just what we did - create one hell of a story. The best part is that it happened to be true.
Can you tell the world why a brand exists and simultaneously secure its authenticity?
A $1 Billion Dollar Brand
The “Time To” campaign touched every facet of HOKA’s communication needs - from paid and social media to in-store, website, and events - always seeking to close the loop on a customer’s journey.
Not only did the campaign lead customers, but it also drove the entire HOKA organization. It influenced their product design, PR, and, most importantly, their corporate, human, and environmental responsibility platforms.
BY AMPLIFYING ADVOCACY, THE HUMAN EMOTION OF THE BRAND, WE HELPED SCALE A NICHE BRAND INTO A GLOBAL BILLION DOLLAR BUSINESS
TIME TO BE AMAZING
Watch Sam Holness's story about being a professional triathlete who just happens to be autistic.
TIME TO BREAK FREE
Watch Samantha Chan's story about finding her own happiness.
Time to Hózhó
Watch Brandon Dugi's story about his connection to his ancestor's land and setting an example for the younger Navajo generation.
UNMOSQUITO YOUR LIFE
Is it possible to take back your summer?
How do you explain needlessly complicated running shoe technology?
Within weeks of launch, HOKA initiated a rush reorder from their factories to meet customer demand.
KNOWS NO LIMITS
Instead of telling people what it fells like to run in HOKAs, could we show them?
Can a brand that’s lost it's way find its soul again?
Can the solution to running downhill faster actually solve a universal running problem?
MARIN HUMANE SOCIETY
How do you show a breadth of service when your community only sees you for one?
The Page Turners
Dogs teach confidence and success to kids.
The Rabbit Whisperer
MHS rescues thousands of companion animals every year and countless humans.
Fundraising for the non profit, Marin Humane Society, increased 300% .
The films were featured as “Official Selections” in the Mill Valley Film Festival.
Jensie Gran Fondo
Can a local bike event become a global brand?
From a lunch ride idea to the grandest of gran fondos.
Year over year, the Jensie doubled in size and notoriety.
Year 4 saw the event founders crossing their own finish line -
selling the event and brand equity to a large global bike events company.
A top podium finish for all involved.
All the moving parts, big and small.
From branding to swag design and environmental and expo graphics to the development of the website and advertising materials, social content and Strava challenges, we crafted a truly spectacular event.
Success was written with the thousands of smiling miles.
A champ, as always.